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This site states the following, "Below you will see a variety of wonderful furry friends." We noticed that the web site also stated " Each one of these fur-babies are being fostered in very loving homes with a foster mom and family." It also stated " We welcome you to take a look at each one and click on their picture to read more about them. If you see a pet you are interested in making a part of your home, please, click on a link from within their bio or click here to access our adoption application form. After completing the application forward it to us. We will follow up promptly." The header had Pet as the highest ranking keyword. It was followed by Rescue, Papillon, and Small Dog which isn't as ranked as highly as Pet. The next words the site uses is Jacksonville. Florida Adoption was also included and might not be understood by search engines.